Archive | Demand Management

Stranger Danger and Transportation

I came across an interesting blog post from a family trying to live car-free for a year.

One of the interesting aspects is getting the kids to various places. This launches into the topic of “stranger danger”, the fear that someone is going to abduct our kids. Certainly I know that when our kids were younger, they did not have the same range of self-mobility that I had when I was their age (lo those many years ago). Yet the statistics on abduction by a stranger show that the real risk is much lower than many other risks we accept regularly.

I wonder how much of our congestion is due to parents driving kids on trips that they could really make themselves on foot, by bike or on transit? The consequences in terms of childhood obesity and other health issues are very real as well.

I wonder if this is going to change with technology (or with peak oil)? As the post mentions, there are a range of new technologies coming online that will let you track your child’s location via GPS (including implantable devices!). Will this put parents’ minds at rest and let kids take more trips under their own steam? I want to be hopeful about this…

A Report from the Drive Less Save More Event

Transportation wonks were out in force (this wonk virtuously carpooled) yesterday as Metro, TriMet, ODOT and Washington County announced a public information campaign to encourage folks to take a little control over their auto trips. The message is not wholesale change, but rather an incremental approach: avoid 1 or 2 auto trips a week – or shift them to another mode – and you can have a big positive impact on the transportation system, and on your wallet.

David Bragdon et al

Metro President David Bragdon, flanked by JPACT Chair Rex Burkholder and Washington County Chair Tom Brian introduce the Drive Less Save More program.

wonks

A crowd of transportation wonks gathers in Washington Square.

tv commercials

A set of TV commercials will be the centerpiece of the campaign.

Transportation wonks were out in force (this wonk virtuously carpooled) yesterday as Metro, TriMet, ODOT and Washington County announced a public information campaign to encourage folks to take a little control over their auto trips. The message is not wholesale change, but rather an incremental approach: avoid 1 or 2 auto trips a week – or shift them to another mode – and you can have a big positive impact on the transportation system, and on your wallet.

The program, consisting primarily of a set of short TV commercials, will run as a pilot for 2 years, and then roll out statewide if successful.

I think it’s worth a try. Compare it to the way we do recycling in this state – everyone participates, at least a little bit.

Check out more details at http://drivelesssavemore.com.

Drive Less/Save More

We’ve featured pieces on efforts in the center of the region to reduce auto reliance. Now there’s a program aimed more towards the edges.

A new public information campaign sponsored by Metro, TriMet and others is about to launch. It’s called “Drive Less/Save More”. This will be a sustained media effort to get out the word that even if you can only make some small adjustments, say shifting one trip per week from the car to another mode, you can be part of a huge collective impact on our transportation system. It will also focus on the benefits to the individual making the choices.

The kick-off event is tomorrow (Wednesday the 1st) at Washington Square. I’m told we’ll gather near the Williams Sonoma. I’ll report back after the event.