A Report from the Drive Less Save More Event

Transportation wonks were out in force (this wonk virtuously carpooled) yesterday as Metro, TriMet, ODOT and Washington County announced a public information campaign to encourage folks to take a little control over their auto trips. The message is not wholesale change, but rather an incremental approach: avoid 1 or 2 auto trips a week – or shift them to another mode – and you can have a big positive impact on the transportation system, and on your wallet.

David Bragdon et al

Metro President David Bragdon, flanked by JPACT Chair Rex Burkholder and Washington County Chair Tom Brian introduce the Drive Less Save More program.

wonks

A crowd of transportation wonks gathers in Washington Square.

tv commercials

A set of TV commercials will be the centerpiece of the campaign.

Transportation wonks were out in force (this wonk virtuously carpooled) yesterday as Metro, TriMet, ODOT and Washington County announced a public information campaign to encourage folks to take a little control over their auto trips. The message is not wholesale change, but rather an incremental approach: avoid 1 or 2 auto trips a week – or shift them to another mode – and you can have a big positive impact on the transportation system, and on your wallet.

The program, consisting primarily of a set of short TV commercials, will run as a pilot for 2 years, and then roll out statewide if successful.

I think it’s worth a try. Compare it to the way we do recycling in this state – everyone participates, at least a little bit.

Check out more details at http://drivelesssavemore.com.

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