Drive Less/Save More

We’ve featured pieces on efforts in the center of the region to reduce auto reliance. Now there’s a program aimed more towards the edges.

A new public information campaign sponsored by Metro, TriMet and others is about to launch. It’s called “Drive Less/Save More”. This will be a sustained media effort to get out the word that even if you can only make some small adjustments, say shifting one trip per week from the car to another mode, you can be part of a huge collective impact on our transportation system. It will also focus on the benefits to the individual making the choices.

The kick-off event is tomorrow (Wednesday the 1st) at Washington Square. I’m told we’ll gather near the Williams Sonoma. I’ll report back after the event.

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