What’s in a Headline?

Monday’s O had a piece by Jim Mayer on the Regional Transportation Plan. It did a good job of pointing out the resource disparity and contrasted the “we have to do more with less” point of view (Rex Burkholder) with the “we need to think big and find new funding sources” perspective (Clackamas County Commissioner Bill Kennemer).

What’s interesting is the headline for the article: “Transit projects running on empty”. Curious – it could just as easily have said “Roads running on empty” or “Transportation running on empty.” I wonder why transit was the lead word? The general practice is that headlines are written by editors, not the reporter. Maybe Jim will jump in and share some insight into where the headline came from?

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