What If…

I couldn’t help notice the juxtaposition last week.

Moda Health signed a deal to sponsor the Blazer’s arena (formerly the Rose Garden) for 10 years for what some sources have quoted as $40M.

At the same time Willamette Week reported that the City is considering an investment/loan beyond the $2M in Federal seed money to get Bike Share started, for the initial central core (with an aspiration to expand to more neighborhoods in the future).

Not that I have anything against spectator sports. But what if Moda, a health company, sponsored Portland Bike Share for $40M for ten years? Instead of subsidizing an activity where the participants are mostly sedentary and consume calories and alcohol, they could be supporting an activity that actually gets people active and contributes to greater health…

And I suspect we could have a bike share system that reached well beyond 82nd Ave. A guy can dream…

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