How Much Do Businesses Depend on Auto Traffic? Less than They Think

Via Streetsblog:

A study in Vancouver, B.C. found that merchants perceived that a much higher percentage of customers arrive via auto than actually do.

Obviously this will vary tremendously by type of business (Jiffy Lube probably doesn’t get much walk-in business), but this matches my own experience in doing neighborhood transportation advocacy. Merchants tend to cling stubbornly to modal policies that may not actually serve them best.

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