Toyota Prius to go Non-Hybrid

The always-reliable has this hot automotive scoop today: Toyota announces non-hybrid Prius V6

From the article:

“Our research shows that many people buy a Prius because they want to project the image of being environmentally friendly,” says a Toyota spokesperson. “The Prius V6 bestows the same ‘green chic’ while delivering the performance and acceleration of a conventional mid-size sedan.”

This could have significant ramifications.


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