I Brake for People

This morning we welcome a new contributor, Joseph Edge!

The Oregon Department of Transportation and City of Portland Office of Transportation are collaborating to launch a media campaign to make crossing the street safer for people. While Oregon law requires that motorists stop at intersections and crosswalks to allow pedestrians to cross safely, many people remain unaware of this.

The campaign, called “I BRAKE FOR PEOPLE,” is designed to educate drivers on how to interact with pedestrians safely. Join campaign sponsors and supporters as volunteers create a living billboard to urge motorists to follow the law and stop for pedestrians.

What: Press Event for the “I BRAKE FOR PEOPLE” Campaign
When: 10:00 a.m. on Monday, October 22
Where: Vestal Elementary School Auditorium, 161 NE 82nd Avenue

Susan Keil, Director, Portland Office of Transportation
Jason Tell, Region 1 Manager, Oregon Department of Transportation TriMet
Portland Public Schools
City of Portland Pedestrian Advisory Committee
City of Portland Pedestrian and Bicycle Technical Advisory Committee
City of Portland Safer Routes to School Program
Willamette Pedestrian Coalition
82nd Avenue of Roses High Crash Corridor Safety Action Plan Advisory Committees
82nd Avenue of Roses Business Association
Elders In Action
Vestal Elementary School students and staff
Other community partners for pedestrian safety

Why: Pedestrian safety has long been a concern of the City and ODOT. In downtown Portland, 72% of pedestrian collisions are a result of driver error. Citywide, 49% of pedestrian injuries happen in a crosswalk. One out of three traffic fatalities is a pedestrian or a bicyclist (Portland 1985 – 2000), and pedestrian injuries are the third leading cause of unintentional injury-related death among children.

The “I BRAKE FOR PEOPLE” campaign will be visible out on the street where motorists interact with pedestrians. Ads on TriMet buses, benches, and shelters will carry the message. Radio announcements during drive time will complement the campaign and remind motorists to stop for pedestrians.

Press Event: 10:00 a.m. on Monday, October 22 – Sponsors and supporters will be available for interviews

22 Responses to I Brake for People