Report from the Go Plantinum Kick-off

The biknoscienti gathered in force last night for a double-header event at the downtown Bike Gallery store. The Trek Portland was publicly unveiled and the City’s campaign to attain Platinum cycling status was formally kicked off. It was announced that the first “Portland” was going to Congressman Earl Blumenaur (at Trek’s insistance). Earl then insisted on paying for it – apparently he doesn’t need a lobbyist scandal. The second is going to Bike Gallery owner Jay Graves, who announced it would be auctioned for charity.

Trek Portland

The unveiling of the Trek Portland

Trek Portland full view

The first "Portland" off the production line was reserved for Earl Blumenaur (he insisted on paying for it).

Earl Blumenaur

Bike advocates of all ranks swarmed the store

Sam Adams

Politician kissing babies

The biknoscienti gathered in force last night for a double-header event at the downtown Bike Gallery store. The Trek Portland was publicly unveiled and the City’s campaign to attain Platinum cycling status was formally kicked off. It was announced that the first “Portland” was going to Congressman Earl Blumenaur (at Trek’s insistence). Earl then insisted on paying for it – apparently he doesn’t need a lobbyist scandal. The second is going to Bike Gallery owner Jay Graves, who announced it would be auctioned for charity.

A string of politicians spoke, getting much love from the crowd. The presentations culminated with Commissioner Sam Adams announcing Portland’s drive to Go Platinum and reach a 15% bicycle mode share. The Go Platinum press release follows.

A good time was had by all.

RIDE PORTLAND celebration kicks off
Portland Go Platinum campaign
&
The Bike Gallery showcases the TREK PORTLAND,
Trek’s all-new urban commuter bike named after our city.

(Portland OR) – Portland City Commissioner Sam Adams announced the Portland Go Platinum Strategy – A Nine-Part Initiative to make Portland a world class bicycling city today. About one hundred area cyclists, bike advocates and community leaders gathered together at The Bike Gallery’s “Ride Portland” celebration, which featured a showcase of the all new Trek Portland bike. This is among Portland’s many bike-friendly distinctions – Portland gets its own namesake bicycle.

Congressman Earl Blumenauer (OR-3) and Portland Commissioner Randy Leonard joined Commissioner Adams for the kick-off. Portland is the only large U.S. city with the League of American Bicyclists “Gold” status for bicycling. Portland wants to be the first large U.S. city to gain the highest “Platinum” status for cycling.

“We want more people riding their bikes – for recreation, for their health, for getting around Portland, and for fun,” said Commissioner Adams. ”Two-thirds of Portlanders say they want to bike more.”

A Portland Go Platinum Steering Committee, chaired by Commissioner Sam Adams, with Vice-chair Evan Manvel, Executive Director of the Bicycle Transportation Alliance, is coordinating this comprehensive community effort.
Nine-Part Strategy:
1.Significant enhancement of Portland’s existing bikeway network
2.Significant expansion of bicycle-friendly infrastructure
3.A comprehensive update of Portland’s Bicycle Master Plan
4.Targeted educational efforts that serve as national models
5.A mountain of bicycle encouragement activities
6.Expanded programs with law enforcement
7.Integration of bicycling into Oregon’s tourism and economic development efforts
8.Finding and committing to increased funding for bicycle improvements and services using federal, state, and local resources.
9.Adoption of a City Council resolution on Platinum and review of possible City policy changes

“All Portland residents — non-cyclists as well as cyclists — can take tremendous pride in being part of Bicycling Magazine’s Number One Bicycling City in the U.S.” said Congressman Earl Blumenauer. The new March 2006 issue once again has Portland the Overall Best City for Bicycling. They created a whole new category just for Portland with the Overall Best City rating.

To reach Platinum, spur Portland’s economy, and improve the health and safety of
Portland residents, the strategy outlines a focused and energetic effort to increase bicycle use by 15% and celebrate – and expand – Portland’s commitment to bicycling.

The Bike Gallery, Portland’s largest independent bike retailer, hosted this thank-you party to celebrate the arrival of the all-new Trek Portland and honor the bicycle advocates and riders who helped put Portland on the map as “the City that Rides.” “It is only fitting that the best bicycling city has its own signature bike,” added Congressman Blumenauer (OR-3).

“We want to build a network of good bikeways so that everyone can feel safe and comfortable riding out there,” said Commissioner Adams, “and driving side-by-side with their fellow cyclists.”

“Portland is not just a great place to bike, but a great place to live with bikes,” said Commissioner Leonard. As the number of people bicycling has tripled, the number of crashes has stayed the same; as more people bike, more drivers and bicyclists are getting the know how to safely share the road.

In the next few months Portlanders will plan bicycle trips on a new web-based trip planner for bicycling, notice the “I Share the Road” bumper stickers on cars and bikes, see new bicycling signs on local streets, get a new and improved Citywide Bicycle Map, along with a host of other innovative and creative strategies to Go Platinum.


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