Licht aan! (Get Lit!)

Sometimes the parallels are just eerie. In the Netherlands a major safety campaign was under way to get cyclists to have proper lights. They even had cops handing out lights. Sound familiar?

The difference I noticed with a lot of ‘programs’ like this in the Netherlands is that they get a lot of promotion – posters, etc. We don’t seem to do promotion on the same kind of scale here.

www.flickr.com portlandtransport’s Licht aan! photoset

Sometimes the parallels are just eerie. In the Netherlands a major safety campaign was under way to get cyclists to have proper lights. They even had cops handing out lights. Sound familiar?

The difference I noticed with a lot of ‘programs’ like this in the Netherlands is that they get a lot of promotion – posters, etc. We don’t seem to do promotion on the same kind of scale here.