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January 31, 2006
Drive Less/Save More
We've featured pieces on efforts in the center of the region to reduce auto reliance. Now there's a program aimed more towards the edges.
A new public information campaign sponsored by Metro, TriMet and others is about to launch. It's called "Drive Less/Save More". This will be a sustained media effort to get out the word that even if you can only make some small adjustments, say shifting one trip per week from the car to another mode, you can be part of a huge collective impact on our transportation system. It will also focus on the benefits to the individual making the choices.
The kick-off event is tomorrow (Wednesday the 1st) at Washington Square. I'm told we'll gather near the Williams Sonoma. I'll report back after the event.
Posted by Chris Smith at 12:21 AM
Comments
January 31, 2006 5:48 AM
Scott Mizée Says:
Speaking of reducing auto reliance, here is a shameless plug for our community meeting tonight advocating the North Portland Greenway Trail. The group is called npGREENWAY and has been meeting with government officials and Portland citizens for over a year now to advocate the construction of a non-automobile trail from the East Side esplenade on up through Cathedral Park in St. Johns. Please see http://npgreenway.blogspot.com and http://www.npgreenway.org for more information.
-Scott
January 31, 2006 11:53 AM
Peter W Says:
Interesting that they're holding the event at Washington Square, a gigantic mall surrounded by a sea of car parking....
January 31, 2006 1:12 PM
Chris Smith Says:
I suspect the choice is very deliberate! A target-rich environment for their intended audience.
