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November 15, 2005
Licht aan! (Get Lit!)
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Sometimes the parallels are just eerie. In the Netherlands a major safety campaign was under way to get cyclists to have proper lights. They even had cops handing out lights. Sound familiar?
The difference I noticed with a lot of 'programs' like this in the Netherlands is that they get a lot of promotion - posters, etc. We don't seem to do promotion on the same kind of scale here.
Posted by Chris Smith at 6:38 AM
Comments
November 15, 2005 7:53 AM
Jonathan Maus Says:
The main difference with the Netherlands program is the choice given to cyclists when they are stopped. They can either purchase a set of lights...or get a ticket. So the program generates revenue...which might be how they can afford more promotion.
I think perhaps the Portland police should consider this after an initial period of giving the lights away for free.
November 15, 2005 1:57 PM
Greg Raisman Says:
That could be a good idea, Jonathan. However, it may not work so well with the current program. The lights are sold to the City at manufacturer's cost because they will be given away for free. If we charged money for them, we would be charged retail (or closer to retail as we would likely get a better price due to the number of lights we buy at a time). What this translates to is that we currently buy a set of front and rear lights (3 LEDs each) for $9.90. If we paid retail, the same set would cost more than $35.
